Roofing website design
Zentora Digital Marketing, a roofing marketing agency in Dallas, builds websites for roofing companies for a one-time $1,000, waived if your site has already been rebuilt. Each site has a page for every roofing service you sell and the areas you serve, your own job photos, fast pages on a phone, and every call and form tracked from the first day. The website and the domain are yours, and upkeep comes with the Growth and Scale plans.
Your site is where your Google profile and your reviews send people to check you out before they call. In BrightLocal's 2026 survey, 54% of US adults said they check a business's website after reading positive reviews.
What the build covers, and what runs every month
$1,000
Then kept up every month on Growth and Scale.
- A page for each service and area Each roofing service you sell gets its own page, and so do the areas you serve. In Whitespark's 2026 survey, 47 local search experts ranked a dedicated page for each service first among factors for the regular results.
- Your own job photos Never stock. On one roofer's Wix homepage in September 2026, only 7 of the 21 images showed their own work.
- Fast on a phone Google ranks the mobile version of your site and wants the biggest thing on a page showing within 2.5 seconds. Every page has a call button and a short form.
- Schema and FAQs Schema markup that tells Google and AI tools who you are, where you work and what you do, matched to what visitors see, and plain answers to the questions homeowners ask.
- Tracking from the first day Every form and call button reports to Google Analytics. Before launch we fill in the form and tap the call button, and check both show in the report that day.
- Every month on Growth and Scale Updates, broken links, redirects, the sitemap and Google's index, small edits when you ask, and basic SEO on the pages you have.
- Every month on Scale New service, city and cost pages, and rewrites of pages close to page one.
The build is $1,000 once, and upkeep comes with Growth
For comparison, a Squarespace site you build yourself runs $19 to $99 a month billed yearly, and one roofing owner reported paying $5,000 to $7,000 to have a site built.
| Plan | Price | What it does for your website |
|---|---|---|
| Website build | $1,000 one time | Pages for each service and area, your photos, schema and FAQs, on-page SEO, and tracking on every call and form. Waived if your site has already been rebuilt. |
| Starter | $500 a month | No website work. Profile work only. |
| Growth | $1,500 a month | Website upkeep and basic SEO, plus Local Services Ads, lead tracking and speed to lead. |
| Scale | $4,000 a month | Everything in Growth, plus new pages every month, rewrites, a monthly technical sweep, local links and the 20-inspection guarantee. |
Growth and Scale are month to month, and the build is paid once. The website, the domain and everything on the site stay yours if you leave.
Every plan in full Compare agencies on price and who owns the site
Ownership is settled before the first page goes up
- Before the build
The domain registered to your company, the services and towns you want work from, and your job photos. If a site is being replaced, we check what the old one ranks for in Search Console first, so its best pages carry over.
- During the build
Pages written for the searches homeowners in your area make, with your photos and schema in place. PageSpeed runs three times on a phone, because one run can mislead.
- Before launch
A real form fill and a tap of the call button, both checked in Google Analytics the same day.
- Launch
Search Console set up with the sitemap submitted, and the website link on your Google profile pointed at the new site.
- First weeks
Google decides when to crawl new pages. Its guide says some changes show in hours and others take several months.
- Every month after
Upkeep and basic SEO on Growth, and new pages and rewrites on Scale.
The website and the domain are yours
A marketer on r/SEO described a local roofer whose former agency owned everything except the domain, including the site's code and design, so the roofer had to start from scratch after leaving. With us, the website, the domain, your Google profile and the ad account are yours, and stay yours if you leave.
Your registrar has to give you the code to move a domain within five calendar days of asking. That only helps if the domain is registered to your company in the first place, which is the first thing we check.
One oversized logo cost a site we built more than 20 PageSpeed points
On one of our own builds, a 579 KB logo that showed about 86 pixels wide in the phone header was the slowest thing on the mobile homepage. Shrinking it to 26 KB took mobile PageSpeed from 76 to 97, 99 and 99, and the biggest thing on the screen showed in 2.0 to 2.3 seconds instead of 4.7 to 5.0.
Three PageSpeed runs on a roofer's Wix homepage scored 72 to 78, and three on our rebuild scored 93 to 98. The figure that held on every run was total blocking time, the time a page can't respond to a tap while it loads: 790 to 1,050 milliseconds on the Wix site, and zero on ours.
A site that doesn't count its calls looks like it brought in nothing
A bug in our own site template once stopped calls and forms from reaching Google Analytics. Between August 1 and September 19, 2026, it counted 715 visits on a roofing client's site and not a single call or form. One line of code fixed it, and a test tap on the call button confirmed the fix.
Every build now gets that test before launch, and you can run it yourself: fill in your form and tap your call button from your phone, then ask to see both in the report that day.
A Dallas builder's website brought inquiries for more than $3 million in projects
Fin Home Custom Contracting, a Dallas builder, was close to invisible on Google when we built its site. In the first six months the site drew 618,000 search impressions and 1,510 clicks, and in 2026 homeowners used its forms to ask about projects worth more than $3 million, before counting phone calls.
Between July 8 and September 8, 2026, ten homeowners filled in its contact form, among them a whole-home remodel, a teardown and rebuild, a buyer who already owned land in Red Oak, and a family of six whose budget started at about $625,000. Nobody else was sent those homeowners, and nobody paid per lead. Every inquiry gets a reply in under a minute.
$3M+
Project inquiries from the forms in 2026
618K
Impressions in the first six months
10
Form inquiries, July 8 to September 8, 2026
<1 min
First reply to an inquiry
Frequently asked questions
How much does a roofing website cost?
Our build is $1,000 one time, waived if your site has already been rebuilt, and upkeep is part of the Growth and Scale plans. For comparison, Squarespace runs $19 to $99 a month if you build the site yourself, and one roofing owner reported paying $5,000 to $7,000 for a built site.
Do I own the website?
Yes. The site, the domain and the content are yours, and stay yours if you leave.
Can you use photos from my own jobs?
Yes, and we prefer them. The job photos on our own site come from client jobs, and we use no stock photos.
Will a new site lose the rankings my old one has?
A rebuild can. One Houston roofing owner went from showing up for "roofer near me" to "gutters and siding contractor near me" after paying for a new site. Before we replace a site, we check what it ranks for in Search Console so those pages carry over.
Do I need a website if I have a Google profile?
Google doesn't require one, and a profile can list a phone number instead. In BrightLocal's 2026 survey, though, 54% of US adults said they check a business's website after reading positive reviews, so the site is where many homeowners decide whether to call.
What if I want to keep my current site?
Growth and Scale can work on it, as long as tracking can be added, since call tracking and Google Analytics need a script on the site. Keeping your own site still carries the $1,000 build fee, because the FAQs, schema and tracking still have to be built.
How fast will the site load?
We test every build on a phone with PageSpeed, three runs each, because one run can mislead. On one of our builds, fixing an oversized logo took the mobile score from 76 to 97 and 99.
Is there a contract?
The build is a one-time fee. Upkeep comes with Growth and Scale, which are month to month.
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