I haven’t found a published wrap price I’d trust enough to repeat, so get quotes from wrap shops near you for a full wrap and for plain lettering on the doors and tailgate, then weigh them against what the same money brings in from your other lead sources. Whichever you choose, put a phone number on the truck that nothing else uses, and add your license number if your state wants it on advertising.
Price a wrap against what the same money buys elsewhere
One owner on r/RoofingSales put his marketing at well over $100,000 a year in FY2024, spread across SEO, HomeAdvisor, Angi, direct mail and Local Services Ads, on $2.7 million in revenue.
Truck wraps, banners and large apparel orders brought his total closer to $150,000. He didn’t say how much of that went to the wraps.
A worker at a Houston family roofing business says ad spend wasn’t worth it for them, and cheap community marketing was, such as a billboard at a school ball field and a sponsored road cleanup. For how a wrap sits beside the other printed and offline options, see Yard Signs, Door Hangers and Postcards: What Offline Roofing Marketing Still Works.
Before you sign a wrap quote, write down how many inspections the same money brought in from the lead source you track best. The wrap has to beat that number.
Two owners recommend the name on the truck for familiarity
An owner on r/Roofing, whose company started three years before he posted, credits cheap yard signs everywhere and “fully wrapped vehicles” with building brand familiarity. He says his marketing costs fell once people started finding the company on their own.
An Ontario roofing owner on r/smallbusiness says post-storm marketing brought in a few repairs and never turned into real jobs. He recommends visibility instead, such as sponsoring a sports team and putting the “company name on clothes and trucks.”
Familiarity is hard to trace back to one truck. If that’s what you’re paying for, park the truck at your job sites and drive it through the neighborhoods where you want the next roof.
I’d build the design around your name and the truck’s own number
After a storm, a homeowner’s door can collect hundreds of roofing cards, with roofing signs all through the neighborhood. A truck parked on that street competes with all of it, so I’d keep the wrap to what someone driving past can take in. Here is the layout I’d hand a wrap shop:
- Driver and passenger doors: company name or logo, big enough to read across the street, and the truck’s own phone number.
- Both sides of the bed or box: the name and number again, plus one line on the work you want, such as “Roof replacement and storm repair.”
- Tailgate or rear doors: the phone number, your website (or a QR code with a tagged link behind it), and your Google review QR code.
- Both sides: your license number, where your state requires it on advertising.
On a van, the sliding door and rear doors take the place of the bed and tailgate. If your logo turns to mush at door size, Roofing Logos That Still Read on a Truck Door and a Phone Screen covers what to change. Ask the shop for a proof of every side and approve each one before anything is printed.
Give the truck its own phone number and a tagged link
Another owner on r/Roofing lists truck and van wraps among his on-and-off costs, next to signage, cards, clothes and swag. He gives every marketing source its own phone number, which lets him count the leads and the cost per lead from each one. Do the same with the wrap: use a number that appears nowhere else, and you know the calls to it started with the truck.
If the wrap carries a QR code or a web address, tag the link. Google Analytics says to always use utm_source, utm_medium and utm_campaign together. Those are the labels that tell Analytics where a visit came from. A truck link could look like this:
yoursite.com/?utm_source=truck&utm_medium=wrap&utm_campaign=truck-wrap-2026
The tag catches scans and the phone number catches calls, so put both on any wrap that carries a code. How to Track Which Marketing Brings In Your Roofing Jobs shows how to line them up with signed jobs.
Florida and California require your license number on advertising
Florida Statute 489.119(5)(b) requires a contractor’s registration or certification number on every offer of services, bid, contract or advertisement, regardless of medium. It excludes business stationery and promotional novelties such as clothing and pencils. The statute doesn’t name vehicles, and a wrap is advertising that isn’t on the excluded list, so a Florida roofer should put the number on the wrap.
California Business and Professions Code 7030.5 requires every licensed contractor to include the license number in all forms of advertising. A separate vehicle-lettering rule, 7029.5, asks for name, address and license number on both sides in letters at least 1-1/2 inches high, but only from plumbing, sign and well-drilling contractors. A California roofer falls under 7030.5, so put the license number on the wrap.
In any other state, read your licensing board’s advertising rule before the design goes to print.
Texas bans advertising that you’ll cover the deductible
Texas Business and Commerce Code 27.02 makes it a Class B misdemeanor to advertise or promise to pay, waive, absorb or rebate an insured’s property-insurance deductible without the insurer’s consent. A wrap is advertising, so “we pay your deductible” on a Texas truck falls under the same statute as the same line on a door hanger. Keep any deductible offer off the truck.
Put Google’s review QR code where your customer stands at the end of the job
Google Business Profile will make a review link and QR code for you. Open your Business Profile, select Read Reviews, then Get more reviews, and copy the link or right-click the QR code to save the image. Make the QR code from a computer browser, since Google doesn’t offer it on mobile. Google suggests displaying the printed code, and I’d put it on the tailgate or rear doors, where a homeowner standing at the truck on the last day of the job can scan it.
Google treats free or discounted goods or services in exchange for reviews as fake engagement and strictly prohibits it, so “scan and review for a discount” next to the code breaks its rules. Print the code with nothing beside it except “Review us on Google.”
Check these before the wrap goes to print
- Quotes for a full wrap and for door and tailgate lettering, side by side
- The inspections that money brings in from your best-tracked lead source, written down
- A phone number used only on the truck
- A tagged link behind any website QR code
- Your license number on both sides in Florida and California, and your board’s advertising rule read anywhere else
- No deductible offer on a Texas truck
- A review QR code with no offer beside it
- An approved proof of every side
A wrap puts your name in front of homeowners near your jobs. The free Google Maps heatmap shows whether those same homeowners find you when they search: pick your Google profile and a search, and in a few minutes you’ll see your rank at 49 points around your office.